"Paris Chic, Cali Cool.” That’s the tagline behind the eco-friendly clothing brand Amour Vert. Usually, the people who refer to California as “Cali" are non-natives. The term implies a certain unfamiliarity with the golden state and a desire to be more ~CaLiFoRnIaN~. Yet, the slogan is fitting. Founded out of a need for clothing that doesn't sacrifice style for sustainability, Amour Vert’s garments are created by a French designer and made within a 20 mile radius.
Until now, the Palo Alto-based brand was only available in department stores and small boutiques but Amour Vert opens its first retail store today. Nestled in the heart of Hayes Valley, at 437 Hayes, the boutique neighbors the french confectioner Chantal Guillon Macarons and clothing store Steven Alan.
